A well-kept, clean and pleasant beach, Frishman Beach is located at the west end of Frishman Street, at the center of the Tel aviv promenade. The beach provides first-aid, lifeguarding, showering and toilet facilities and there are sun-beds and deck chairs for rent for approximately twelve shekels during the bathing season.
There is a main eatery called SoFrishman where one can enjoy cold beer and snacks at almost every hour of the day together with tourists and locals. There are also a few other beach bars that also offer similar fare.
The beach can get crowded during peak season but people still coming back due to the lovely atmosphere on the beach, with it's diversity, cleanliness and friendly visitors.